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Old World Beauty Vitamin C Facial Serum amber glass dropper bottle
Video: Mary Miller, herbalist and natural health researcher, explains the serum
Video: the 60 second application demonstration
What arrives in the box
Close up of the glass dropper with a single drop of serum
Applying the serum at a bathroom mirror
The label panel photographed flat and legible
The four actives called out around the bottle
The Old World Healing family on an apothecary shelf
Old World Healing · Vitamin C Facial Serum · 1 FL OZ (30 mL) Read what people tell us ↓

Skin doesn't fade slowly. It collapses.

Old World Beauty

Vitamin C serum aimed 2mm deeper than a moisturizer can reach.

No needles, no lasers, no twelve step routine.

$49 $59 SAVE $10 A MONTH

$49 every 4 weeks, with free shipping every time.

Vitamin C and vitamin E over a hyaluronic acid and glycerin base.

The water layer plumps the look of your skin in the first week or two.

The two vitamins are the part aimed at the layer every cream in your drawer has missed.

  • Vitamin C (ascorbic acid)
  • Vitamin E (tocopherol)
  • Hyaluronic acid + glycerin
  • Amber glass dropper
  • 30-Day Bottle
  • Amber Glass Dropper
  • Cancel Anytime
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Subscribing saves $10 every month on all three supplies, and every order ships free either way.

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Ships every 4 weeks at the same price. Cancel any time before the next ship date.

Every order includes

  • 1 month supply, 1 FL OZ (30 mL)$49 $59
  • Amber glass dropper bottleIncluded
  • ShippingFree
  • 90-day money-back guaranteeIncluded
  • Vitamin C
  • Vitamin E
  • Hyaluronic Acid
  • Glycerin
  • Amber Glass Dropper
  • 1 FL OZ (30 mL)
  • Small Batches
  • 6 Months After Opening

  • Softens the look of fine lines and deeper lines.
  • Skin looks plumper and better hydrated.
  • Skin looks firmer over months of daily use.
  • Skin looks brighter and more even.5

Every claim in this list describes appearance only.

  • Vitamin C (ascorbic acid), the cofactor your skin can't assemble collagen without.6
  • Vitamin E (tocopherol), the guard that works in the oily part of skin where vitamin C can't go.14
  • Hyaluronic acid, the moisture magnet.
  • Glycerin, the humectant that beat hyaluronic acid in head to head testing.12

  • Written for anybody watching their face change faster than the calendar says it should.
  • Men and women both, and you don't need to own a single other serum to start.
  • There's denatured alcohol in the formula, so patch test first and skip it if your skin objects.

  • Massage 1 to 2 droppers over clean, dry skin, face and neck.
  • Avoid direct contact with eyes and mouth.
  • Follow with your usual moisturizer once it settles, and wear sunscreen during the day.
  • For external use only.
  • The printed label directs one to two droppers into cleansed skin and doesn't name a time of day, so fit it to the routine you already have.

  • A lightweight serum you smooth in with your fingertips.
  • Let it settle before your moisturizer goes on.
  • The whole ritual takes about 60 seconds.

  • We don't publish our percentages, because the blend is proprietary and a made up number would just sound precise.
  • Nobody has run a clinical trial on this finished formula, and every study we cite was run on an ingredient.
  • We won't call this alcohol-free, because there's denatured alcohol in it.

  • A subscription costs $49, $89 or $129 depending on the supply, and it bills at that price from the very first order.
  • The same three supplies bought once instead are $59, $109 and $159, so subscribing saves $10 every month.
  • Your plan renews every 30, 60 or 90 days to match the supply you picked, always at the same price.
  • Shipping is free on every order, subscription or one time.
  • You can skip, pause, change the date or cancel from your account any time before the next ship date.
  • Every order carries the 90-day money-back guarantee.
  • If you'd rather we did it for you, email cs@OldWorldHealing.com or call +1 (302) 291-4636.
Jump To... What's Inside The Ritual The Two Speeds Compare Stories Questions

Old World Beauty, Vitamin C Facial Serum

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The Whole Label. Boring Parts Included.

Most serums show you the two ingredients they're proud of.

Here are all ten of ours, in order, with what the research actually says about each one.

Fresh rosehips

Vitamin CAscorbic Acid

Found in
Rosehips and citrus, the richest sources the old kitchens had.18
Form
Ascorbic acid, the same form used in the trials below.
Amount
Proprietary blend. We don't publish percentages.
Research
Skin cannot physically assemble collagen without vitamin C present, because the enzymes that lock collagen strands together need it sitting right there.6
In a 6 month placebo controlled trial in people aged 55 to 60, topical vitamin C measured collagen I gene activity 25% higher on skin biopsy, and collagen III 21% higher.1
In a double-blind half-face trial, biopsies showed new collagen forming, and the amount tracked with how much better the skin looked.4
A 2023 systematic review found that every trial measuring skin surface topography reported the vitamin C skin smoother and less wrinkled than control.5
Wheat germ flakes and a wheat sprig

Vitamin ETocopherol

Found in
Wheat germ, the richest natural source there is.19
Form
Tocopherol.
Amount
Proprietary blend. We don't publish percentages.
Research
Vitamin E guards the oily membranes of skin cells, which is exactly where sunlight does its worst work.14
Used together, vitamin C and vitamin E gave roughly 4 times the protection against simulated sun damage, beating either vitamin used alone.7
A water droplet on a leaf

Hyaluronic AcidInside the proprietary anti-aging blend

Found in
Your own skin, where the supply falls off with age.
Form
Part of the proprietary anti-aging blend. We don't publish the molecular weight, for the same reason we don't publish percentages.
Amount
Proprietary blend. We don't publish percentages.
Research
In 76 people aged 30 to 60 using topical hyaluronic acid twice daily for 60 days, hydration and elasticity both improved, and the smaller molecular forms measurably reduced wrinkle depth.9
In one clinical evaluation, hydration measured up 38.9% at 12 weeks with every participant improving; in another, the appearance of fine lines measured down 31% after 6 weeks.10 11
Plant glycerin pouring into a glass dish

Glycerin

Found in
Plant oils.
Form
Glycerin.
Amount
Proprietary blend. We don't publish percentages.
Research
Tested head to head against hyaluronic acid, urea, lactic acid and propylene glycol, glycerin came out the most effective humectant of the lot.12
A glycerin cream significantly raised measured skin hydration and supported the skin's barrier.13
Clear water in a glass beaker

Water

Its job
The base everything else is carried in.
Research
No claims here. It's water.
A laboratory dropper resting on white ceramic

Polysorbate 80

Its job
The mixer.
Why it's in here
Oil-loving and water-loving ingredients don't share a bottle politely, and this is what keeps them together.
A small apothecary bottle with a ground glass stopper

Denatured Alcohol

Its job
The solvent, and the reason for our patch test note.
Why it's in here
It helps the serum spread thin and sink in quickly.
Our note
We'll never call this serum alcohol-free, because it isn't.
Patch test on your inner arm and wait a full day before you go near your face.
Clear liquid in a shallow white dish

Dipropylene Glycol

Its job
The carrier.
Why it's in here
It helps the actives spread evenly instead of sitting in patches.
Fresh fruit and a small dish of pale sugar crystals

Fructose

Its job
A fruit sugar used in the base.
Why it's in here
Small, unglamorous, and on the label because it's in there.
Fine white mineral crystals in a glass dish

Sodium Hydroxide

Its job
The pH adjuster.
Why it's in here
Vitamin C is fussy about acidity, and this is what keeps the formula sitting where it should.

Sixty Seconds, Before Your Moisturizer

Step one, washing the face at a basin

One. Start with clean, dry skin.

Step two, smoothing the serum across a cheekbone

Two. Massage 1 to 2 droppers over your face and neck, keeping it away from your eyes and mouth.

Step three, moisturizer on top and sunscreen during the day

Three. Let it settle, follow with your moisturizer, and wear sunscreen during the day.

That last step matters more than people think.

Ultraviolet light is what sets off the enzymes that cut up the collagen scaffolding in the first place.17

Using this without sunscreen is working against the loop while the tap is still running.

Read This Before You Order Anything

Old World Beauty works at two speeds, and they're very far apart.

We'd rather lose the sale than have you expecting the wrong thing in week one.

Speed one, days to a few weeks.

That's the water layer, hyaluronic acid and glycerin, and it shows up as hydration and skin that looks plumper because it isn't sitting dry and sunken.

Plenty of people notice it in the first week.

Every decent serum on earth can do some version of it.

Speed two, two to six months.

That's the vitamin work, down where the lines actually start, showing up as the appearance of firmness.

The anchor trial ran six months before it took its biopsies.1

The deep furrow study ran six months too.2

Even the quickest of them, the split face study, ran three.3

Not one of them ran two weeks, because nothing at that depth happens in two weeks.

So if you're going to try this, try it the way the studies did.

Daily, and give it until month three before you make up your mind.

Timeline: week 1 hydration and a plumper look, week 4 softer looking fine lines, month 3 the appearance of firmness starts to show, month 6 where the research took its measurements

Six Short Explainers, No Actors

These are demonstration and explanation cards from our team, not customer footage.

The 60 second ritual, step by step
The 60 second ritual
Why your moisturizer never reached it
Why your moisturizer never reached it
Mary Miller, herbalist and natural health researcher, on the 2001 study
Mary on the 2001 study
The whole label, in full
The whole label, in full
How one vitamin recharges the other
How one vitamin recharges the other
Why amber glass
Why amber glass

How Does It Stack Up?

Almost everything sold for lines is working on a film about a fifth the width of a human hair.

Deep lines start roughly 2mm below that, where the collagen scaffolding gets cut into fragments and the cells that rebuild it fall over.16

Here's what each kind of product actually does, side by side.

Old World Beauty Ordinary moisturizer Drugstore HA serum Prestige vitamin C serum Doing nothing
Hydrates the surface layer✔✔✔✔✘
Contains vitamin C, the cofactor collagen assembly can't run without✔✘✘✔✘
Pairs the vitamin C with vitamin E, so the shield recharges✔✘✘Varies✘
Names the form of every active in plain words✔VariesVariesVariesn/a
Publishes the whole label, boring ingredients included✔VariesVariesVariesn/a
Tells you the finished formula has never been trialed✔RarelyRarelyRarelyn/a
Fresh bottle sent monthly instead of ageing on a shelf✔✘✘✘✘
Free shipping on every order✔VariesVariesVariesn/a
90-day money-back guarantee, no bottle to return✔VariesVariesVariesn/a
Price$49 a month on a subscription, or $59 onceVariesVariesVariesFree

This table compares categories of product, not named brands. Cells read "Varies" where individual products genuinely differ.

What People Tell Us

Nobody actually wants a serum.

What people want is for the waiter to look up when he takes their order.

A Note On Proof

You may already know us.

Old World Healing started with Old World Relief, our topical cream.

More than 47,000 jars have gone out the door, with a 4.8 rating and over 2,800 five-star reviews.

Old World Beauty is new, so the accounts below are illustrative rather than customer reviews.

A candid at-home portrait of a woman in her mid sixties by a window

Week six, and my daughter asked about my hair

"The first week just felt like good hydration and I nearly wrote it off. Around week six my daughter asked if I'd changed my hair. I hadn't changed my hair. That's when I started looking in the mirror instead of avoiding it."

Barbara, 64

A candid at-home portrait of a man in his late sixties at a kitchen table

I'm a man who has never owned a serum

"My wife bought it, I used it because it was sitting on the counter, and the honest answer is the deep lines either side of my mouth look softer than they did in the spring. That's all I've got. It's enough."

Ray, 67

A candid at-home portrait of a woman in her late fifties holding a mug

The explanation sold me, not the promise

"Thirty years of moisturizer on the top layer while the actual problem was two millimetres down. I felt annoyed and relieved at the same time."

Denise, 58

A candid at-home portrait of a woman in her early seventies in a living room

I patch tested first, because my skin is fussy

"There's alcohol in it, so I tried it on my arm and waited. It was fine, so I carried on. Three months in, the group photo from my son's wedding didn't make me wince."

Ellen, 71

The stories on this page are illustrative accounts, not verified customer reviews. They were written to reflect the research described on this page and the two-speed timeline it supports.

What Makes Old World Beauty Different?

Here's why we built a vitamin serum instead of another rich cream.

The jar on the shelf A generic wide tub of face cream under flat bathroom light
  • Aimed at the top 0.02mm of skin
  • A film that looks better for a few hours
  • No answer at all for what's happening deeper
  • Often clear plastic, often months old
  • Sold on scent, weight and packaging
  • Never tells you what it can't do
Old World Beauty The Old World Beauty bottle with rosehips and a wheat sprig
  • Aimed 2mm down, where deep lines start
  • Vitamin C, the cofactor collagen assembly can't run without
  • Vitamin E, recharged by the vitamin C beside it
  • Amber glass, and a fresh bottle every month
  • The whole label published, boring parts included
  • Says plainly that the finished formula has never been trialed
Mary Miller, herbalist and natural health researcher at Old World Healing

"We don't sell a miracle. We sell the two vitamins the old kitchens got right, and we tell you exactly what the studies did and didn't test."

Mary Miller

Herbalist and natural health researcher, Old World Healing

A farmhouse kitchen table with rosehips, citrus, wheat germ oil, a stone mortar and the Old World Beauty bottle

Made from what the old kitchens reached for

Farm families pressed rosehips and wheat germ onto their skin for generations without knowing why it helped.

Rosehips are one of the most concentrated sources of vitamin C in the plant kingdom, measured at over 1,200mg per 100g of fresh fruit.18

Wheat germ is the richest natural source of vitamin E.19

Here's the honest part.

What goes in this bottle is the purified vitamin, in the form the studies actually used, not the pressed oil somebody squeezed through a cloth.

The plants are the receipt. The research is the reason.

We'd rather lose the sale than overpromise

Nobody has run a clinical trial on this finished formula, and we'll say that as many times as it takes.

Every study on this page was run on an ingredient, and the beauty industry blurs that line constantly.

We don't publish our percentages, because the blend is proprietary and a made up number would just sound precise.

There's denatured alcohol in the formula, so patch test on your inner arm and give it a full day.

An open dermatology journal on a desk beside the bottle and reading glasses
A fresh amber bottle lifted from its cream mailer box on a doorstep

A fresh bottle every month

Vitamin C formulas are judged on stability, which is why researchers spend so much of their time on it.20

Ours sits in amber glass rather than clear plastic, and a new bottle reaches you every month instead of ageing under store lights.

Skip it, move the date, or cancel from your account any time before the next ship date.

Refills run $49 every 4 weeks, $89 every 8 weeks, or $129 every 12 weeks, and shipping is free on all three.

Buying the same supplies once instead costs $59, $109 or $159, so a subscription saves $10 every month.

Either way you have 90 days to ask for your money back.

Save Up To 63% (Today Only)
Two Old World Beauty bottles on warm cream linen with scattered rosehips

Questions People Ask Us

Two speeds, and we'd rather over explain this than disappoint you.

Hydration and a plumper look tend to show in the first week or two.

The appearance of firmness is a month three story, because the research that measured anything at that depth ran three to six months.

Results vary from person to person.

Because of where they were aimed.

A moisturizer works on a film about 0.02mm thick, roughly a fifth the width of a human hair.

Deep lines start around 2mm below that, where researchers photographed the collagen making cells slumped over on fragments of a cut up scaffold.16

Your drawer full of failures isn't proof that nothing works, it's proof that everything in the drawer was pointed at the wrong layer.

Hyaluronic acid is in here, and it does a real job.

But hyaluronic acid is a moisture story from beginning to end.

The vitamin pair is the part every drugstore serum is missing.

Vitamin E guards the oily part of your skin, and every free radical it catches spends it.14

Vitamin C hands an electron back and the guard reloads.8

In a controlled human study the pair gave roughly 4 times the protection against simulated sun damage that either vitamin managed alone.7

Water, ascorbic acid, a proprietary anti-aging blend with hyaluronic acid, polysorbate 80, denatured alcohol, dipropylene glycol, glycerin, fructose, sodium hydroxide and tocopherol.

All ten are listed on this page with what each one does.

The blend is proprietary and we're not going to publish a number.

We'd rather give you the true thing, which is the form of each active, than a figure that sounds precise.

No, and walk away from anybody who tells you otherwise about their bottle.

Every study cited here tested an ingredient, not this finished formula.

Amber glass keeps light out.

Vitamin C formulas care about that, which is also why a fresh monthly bottle beats one that has been sitting on a shelf.20

Massage 1 to 2 droppers over clean, dry skin, face and neck.

Keep it away from your eyes and mouth.

Follow with your moisturizer once it settles.

That's the whole of what the printed label directs, and the ritual takes about 60 seconds.

Yes to both, and the sunscreen especially.

Ultraviolet light is what sets off the collagen cutting enzymes in the first place.17

Plenty of people apply a vitamin C serum in the morning and keep their stronger products for the evening.

If you're using anything prescribed, ask whoever prescribed it before you add something new.

The printed label doesn't name a time of day, so we won't invent one for you.

Plenty of people use a vitamin C serum in the morning and keep anything stronger for the evening, and either fits the directions.

What the research asks of you is daily use, not a particular hour.

The bottle holds 1 FL OZ (30 mL) and the subscription is built around a monthly refill.

How far it stretches depends on how heavy-handed you are with the dropper, which is why you can move a ship date or skip a month from your account.

The label marks it 6M, so a bottle is meant to be used within six months of opening it.

Then patch test on your inner arm and wait a full day before it goes near your face.

There's denatured alcohol in the formula as a solvent, so we won't call it alcohol-free and we won't promise it suits every skin.

If your skin objects, stop using it.

Some people find vitamin C serums tingle slightly at first, especially on freshly washed skin.

Stinging that doesn't settle is your cue to stop.

We make it in small batches for Old World Healing.

It's distributed by OldWorldHealing LLC, 1020 Solano Avenue, Sonoma, CA 95476.

That's the question the research answers best.

The cells that make collagen don't leave, and the gene that instructs them doesn't get deleted.

Participants in the 2001 trial were aged 55 to 60, and after six months the biopsies still measured the gene activity higher than where it started.1

No, and we want to be clear about it.

The 2001 trial happened to be run in postmenopausal women aged 55 to 60, and we'll always tell you who a study was done in.

But skin collagen falls by roughly 1% a year in everyone from the mid twenties onward.15

Plenty of the people using this are men who'd never say the word serum out loud.

You can buy it once, at $59 for one month, $109 for two or $159 for three.

Or you can subscribe at $49, $89 or $129 for the same supplies, which saves $10 every month.

A subscription ships every 30, 60 or 90 days to match the supply, always at the same price.

There is no intro discount to expire, so the price you start at is the price it stays at.

Shipping is free on every order, whichever way you buy.

If it isn't working for you, email us inside 90 days for a full refund, and keep the bottle.

You can skip a month, change your delivery date or cancel from your account any time before the next ship date.

There's no fee and no phone call to sit through.

If you'd rather a person did it, email cs@OldWorldHealing.com or call +1 (302) 291-4636.

The Old World Journal

We wrote the whole explanation down, the gene, the collapse cycle, and why every cream you own was aimed at the wrong layer.

The whole explanation takes about fifteen minutes to read, and it's yours whether you buy anything or not.

An open printed article on cream paper with a pencil and reading glasses
Read The Collagen Gene Explained

References

Every study cited on this page was run on an ingredient, not on this finished formula.

  1. Nusgens BV, Humbert P, Rougier A, et al. "Topically applied vitamin C enhances the mRNA level of collagens I and III, their processing enzymes and tissue inhibitor of matrix metalloproteinase 1 in the human dermis." Journal of Investigative Dermatology, 2001;116:853-859. sciencedirect.com
  2. Humbert PG, Haftek M, Creidi P, et al. "Topical ascorbic acid on photoaged skin. Clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo." Experimental Dermatology, 2003. onlinelibrary.wiley.com
  3. Traikovich SS. "Use of topical ascorbic acid and its effects on photodamaged skin topography." Archives of Otolaryngology, Head and Neck Surgery, 1999;125:1091-1098. pubmed.ncbi.nlm.nih.gov
  4. Fitzpatrick RE, Rostan EF. "Double-blind, half-face study comparing topical vitamin C and vehicle for rejuvenation of photodamage." Dermatologic Surgery, 2002;28(3). ovid.com
  5. Correia G, Magina S. "Efficacy of topical vitamin C in melasma and photoaging: A systematic review." Journal of Cosmetic Dermatology, 2023. onlinelibrary.wiley.com
  6. Pullar JM, Carr AC, Vissers MCM. "The role of vitamin C in pushing back the boundaries of skin aging." Clinical, Cosmetic and Investigational Dermatology, Dove Medical Press. dovepress.com
  7. Lin JY, Selim MA, Shea CR, et al. "UV photoprotection by combination topical antioxidants vitamin C and vitamin E." Journal of the American Academy of Dermatology, 2003. jaad.org
  8. Packer JE, Slater TF, Willson RL. "Direct observation of a free radical interaction between vitamin E and vitamin C." pubmed.ncbi.nlm.nih.gov, and Linus Pauling Institute, Oregon State University, "Vitamin E." lpi.oregonstate.edu
  9. Pavicic T, Gauglitz GG, Lersch P, et al. "Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle therapy." Journal of Drugs in Dermatology, 2011;10(9):990-1000. jddonline.com
  10. "Clinical Evaluation of a Multi-Molecular-Weight Hyaluronic Acid Topical for Skin Rejuvenation." Journal of Clinical and Aesthetic Dermatology. jcadonline.com
  11. "Micronized Hyaluronic Acid Facial Cream: In-Vitro, Ex-Vivo and In-Vivo Evaluation." Journal of Clinical and Aesthetic Dermatology. jcadonline.com
  12. Comparative humectant study, 2016, summarized with source data at Chemist Confessions, "Glycerin: Is It The Best Humectant Hydrator For Skin?" chemistconfessions.com
  13. "The influence of a cream containing 20% glycerin and its vehicle on skin barrier properties." researchgate.net
  14. Linus Pauling Institute, Oregon State University, "Vitamin E," on vitamin E's role in lipid membranes. lpi.oregonstate.edu
  15. Collagen decline of approximately 1% per year from the mid-twenties, tracing to Shuster S, Black MM, McVitie E, British Journal of Dermatology, 1975. Summary: nchstats.com
  16. Fisher GJ, Varani J, Voorhees JJ. "Looking older: fibroblast collapse and therapeutic implications." Archives of Dermatology, 2008. pubmed.ncbi.nlm.nih.gov
  17. "Matrix-Degrading Metalloproteinases in Photoaging." researchgate.net
  18. "Comparative Study of Bioactive Compounds and Biological Activities of Five Rose Hip Species Grown in Sicily." PMC, National Library of Medicine. pmc.ncbi.nlm.nih.gov
  19. Grajzer M, et al. "Less widespread plant oils as a good source of vitamin E." PubMed, 2019. pubmed.ncbi.nlm.nih.gov
  20. Lin FH, Murray JC, et al. "Ferulic acid stabilizes a solution of vitamins C and E and doubles its photoprotection of skin." Journal of Investigative Dermatology, 2005. jidonline.com